Email us+92 300 9867028
Rank Rays logo

Case Studies

SEO Case Studies: Real Work, Real Numbers

Five projects we're allowed to talk about — the problem, what we did, and what changed, with screenshots. Client names stay private where asked; the numbers don't.

Get a Free SEO Audit

UK-based Shopify store selling NFC cards

Shopify SEO Case Study: 640 to 8,000 Monthly Visits in 6 Months

640 → 8,000 +1,200%Monthly organic visits in 6 months

Organic visibility had stalled at around 640 visits a month. The audit pointed to three overlapping causes: technical SEO issues with pages not being indexed properly, keyword cannibalization with collection and product pages targeting the same keywords, and a low-quality backlink profile dragging performance down.

Shopify SEOTechnical SEOLink BuildingAhrefs Authority
Read the full case study

GrowOrganicBaby.com — organic baby formula

Shopify SEO Case Study: GrowOrganicBaby.com — DR 5 to 24 in 4 Months

5 → 24 +380%Domain Rating (Ahrefs) in 4 months

They hired Rank Rays for one thing — backlink building. But building links to a site with unresolved foundational problems is pouring water into a leaking bucket. A full audit (Ahrefs + Google Search Console, with a video walkthrough of the findings) uncovered DR 5, toxic spammy backlinks, declining keywords, 404s still internally linked, duplicate title tags, multiple or missing H1s including the classic Shopify trap of the store tagline set as the site-wide H1, images without alt text, and weak AI search visibility.

Shopify SEOTechnical SEOLink Building
Read the full case study

Anonymous — Squarespace website

Website Authority Case Study: DR 25 to 71 in 30 Days — Squarespace Therapy Niche

25 → 71 +184%Domain Rating (Ahrefs) in 30 days

A Squarespace website in the relationship counseling and couples therapy niche had quality content and a professional structure — but a low Ahrefs Domain Rating was capping its visibility and trust. Its backlink profile had not kept up: limited referring domains and weak authority signals meant search engines treated it as less trustworthy than its content deserved. In therapy and counseling, that trust deficit costs more than in most niches.

Link BuildingAhrefs Authority
Read the full case study

Anonymous — USA-based fashion & beauty blog

Beauty Blog SEO Case Study: 470 to 6,400 Monthly Visitors — 13X Growth

470 → 6,400 +1,262%Monthly organic visitors

A USA-based fashion and beauty blog competing in one of the most crowded niches online had flatlined: minimal authority with too few quality backlinks to compete, posts published without a real keyword strategy behind them, and unresolved Google Search Console coverage and indexing errors. Any one of these slows a blog down; all three together had stalled it completely.

Technical SEOLink Building
Read the full case study

Frequently Asked Questions

Yes. Every number comes from the client's own Ahrefs, Semrush, or Google Search Console data, and the proof screenshots on each case-study page show the before-and-after. Where a screenshot would expose a client's site, we blur the identifying details — the metrics stay untouched.

Case studies

Real work, real numbers

A few projects we're allowed to talk about — the problem, what we did, and what changed. Client names stay private; the numbers don't.

Muhammad Shakeel — Founder and SEO Expert at Rank Rays

Have an SEO Question? Ask the Founder Directly.

Muhammad Shakeel — Founder of Rank Rays. Doing SEO since 2013: 300+ projects on Upwork with a 100% Job Success Score. Tell me what you're trying to rank, and I'll tell you honestly what it takes.

Contact Us