SEO Services Overview
See the full range of search services Rank Rays offers, from technical fixes to content and authority building.
Learn more →SEO Services
Great content cannot rank on a broken foundation. Our technical SEO services find and fix the crawlability, speed, indexation, and structural problems that keep search engines — and visitors — from getting the most out of your site. Start with a free SEO audit and see exactly where your site stands.
What We Fix
Technical SEO is the engineering behind your rankings. When any of these areas break down, even the best content and the strongest backlinks underperform. Here is what we examine and repair on every technical engagement:
Search engine bots can only rank the pages they can reach. Your site structure, internal linking, and crawl budget get a full review so Googlebot discovers your important pages quickly — and wastes no time on thin, duplicate, or blocked URLs.
Being crawled is not the same as being indexed. A proper audit compares what Google's index holds against what it should hold — then clears noindex mistakes, rogue canonical tags, and crawl anomalies so your best content stays visible.
Slow pages frustrate visitors and drag down performance signals. The analysis covers Largest Contentful Paint, Interaction to Next Paint, and Cumulative Layout Shift — followed by concrete fixes, from image compression and caching to render-blocking script cleanup.
Most searches now happen on phones, and Google indexes the mobile version first. The check covers layouts, tap targets, viewport settings, and mobile parity with desktop — so nothing breaks for mobile visitors or crawlers.
Schema markup helps search engines understand your content and qualify pages for rich results. We audit existing markup for errors and add missing schema types — organization, breadcrumbs, articles, products, FAQs — wherever they genuinely apply.
Duplicate pages split ranking signals across competing URLs. Tracking them down means looking at URL parameters, www/non-www variants, trailing slashes, and pagination — then applying canonical tags and consolidation fixes that point authority at one correct version.
Broken links waste crawl budget and leak link equity; messy redirects create chains and loops. We map your 404s, redirect chains, and server errors, then build a clean redirect map so every old URL lands exactly where it should.
The basics still matter. Sitemaps get verified as current and submitted, robots.txt gets checked so it blocks only what it should, and the site needs to run fully over HTTPS — no mixed-content or certificate issues undermining trust.
How We Work
No gimmicks, no proprietary black boxes — just a disciplined, transparent workflow that finds real problems and fixes them in the order that matters most:
We start by crawling your site the way a search engine does — every reachable URL, its status codes, meta directives, response times, and link structure. This gives us a complete map of your site's technical health before we change anything.
Not every issue deserves equal attention. We sort findings by how much they affect crawlability, indexation, and user experience, so the fixes that move the needle most — blocked key pages, widespread duplicates, critical speed bottlenecks — come first.
Then the real work begins: correcting robots and meta directives, resolving canonical conflicts, rebuilding redirect maps, cleaning up sitemaps, adding schema markup, and coordinating with your developers on server- and code-level changes where needed.
After fixes go live, we verify them where it counts. We re-check URLs in Google Search Console, monitor index coverage reports, and confirm that errors clear and corrected pages are being recrawled and indexed properly.
Technical SEO is never one-and-done. Site updates, new plugins, and redesigns quietly introduce fresh issues, so we keep watching crawl stats, coverage, and Core Web Vitals — catching problems early before they cost you rankings.
Why Choose Us
Technical SEO rewards experience — the kind that only comes from diagnosing real websites, and we have 300+ completed projects behind us. Here is what you get when you work with us:
Founder Muhammad Shakeel has been doing SEO on Upwork since 2013, back in the oDesk era. That is over a decade of watching how Google's crawlers, algorithms, and guidelines actually behave on live client sites.
Our 6-person specialist team covers every angle of an SEO engagement — research, content, outreach, and link building — so technical fixes are never made in isolation from the rest of your strategy.
300+ completed projects, a 100% Job Success Score, and a 5.0 rating on Upwork. Clients keep coming back because the work is thorough, honest, and clearly documented.
Every issue we find comes with plain-language explanation and step-by-step fix instructions your developers can implement without guesswork — whether your own developers handle it or our specialist team works alongside them.
Based in Lahore, Pakistan and serving clients worldwide, we charge a straightforward $20/hour, with monthly plans from $800. No hidden fees, no inflated retainers — just the work your site needs.
Keep Exploring
Technical fixes work best as part of a complete strategy. Pair them with these services:
See the full range of search services Rank Rays offers, from technical fixes to content and authority building.
Learn more →A complete diagnostic of your site's technical, on-page, and off-page health — the starting point for any serious SEO engagement.
Learn more →Once the technical foundation is solid, optimize what's on the page: titles, headings, content structure, and internal links.
Learn more →Straight answers to the questions we hear most about technical SEO work.
Send us your URL and we'll show you what a technical audit uncovers on your site — and which fixes matter most.
Get a free SEO audit from Rank Rays. We'll review your site's technical health and show you exactly which fixes matter most — no obligation, no jargon.
Case studies
A few projects we're allowed to talk about — the problem, what we did, and what changed. Client names stay private; the numbers don't.

UK-based Shopify store selling NFC cards
640 → 8,000 +1,200%Monthly organic visits in 6 months
Great work, amazing customer service. Good SEO strategy, which had a very positive impact on our website traffic, ranking and conversion. We…

GrowOrganicBaby.com — organic baby formula
5 → 24 +380%Domain Rating (Ahrefs) in 4 months
Muhammad did an excellent job improving our Shopify store's SEO performance. When we started, our website had less organic visibility, low D…

UK-based Shopify store selling NFC cards
640 → 8,000 +1,200%Monthly organic visits in 6 months
Great work, amazing customer service. Good SEO strategy, which had a very positive impact on our website traffic, ranking and conversion. We…

GrowOrganicBaby.com — organic baby formula
5 → 24 +380%Domain Rating (Ahrefs) in 4 months
Muhammad did an excellent job improving our Shopify store's SEO performance. When we started, our website had less organic visibility, low D…

UK-based Shopify store selling NFC cards
640 → 8,000 +1,200%Monthly organic visits in 6 months
Great work, amazing customer service. Good SEO strategy, which had a very positive impact on our website traffic, ranking and conversion. We…

GrowOrganicBaby.com — organic baby formula
5 → 24 +380%Domain Rating (Ahrefs) in 4 months
Muhammad did an excellent job improving our Shopify store's SEO performance. When we started, our website had less organic visibility, low D…

UK-based Shopify store selling NFC cards
640 → 8,000 +1,200%Monthly organic visits in 6 months
Great work, amazing customer service. Good SEO strategy, which had a very positive impact on our website traffic, ranking and conversion. We…

GrowOrganicBaby.com — organic baby formula
5 → 24 +380%Domain Rating (Ahrefs) in 4 months
Muhammad did an excellent job improving our Shopify store's SEO performance. When we started, our website had less organic visibility, low D…

UK-based Shopify store selling NFC cards
640 → 8,000 +1,200%Monthly organic visits in 6 months
Great work, amazing customer service. Good SEO strategy, which had a very positive impact on our website traffic, ranking and conversion. We…

GrowOrganicBaby.com — organic baby formula
5 → 24 +380%Domain Rating (Ahrefs) in 4 months
Muhammad did an excellent job improving our Shopify store's SEO performance. When we started, our website had less organic visibility, low D…

UK-based Shopify store selling NFC cards
640 → 8,000 +1,200%Monthly organic visits in 6 months
Great work, amazing customer service. Good SEO strategy, which had a very positive impact on our website traffic, ranking and conversion. We…

GrowOrganicBaby.com — organic baby formula
5 → 24 +380%Domain Rating (Ahrefs) in 4 months
Muhammad did an excellent job improving our Shopify store's SEO performance. When we started, our website had less organic visibility, low D…

Muhammad Shakeel — Founder of Rank Rays, fixing technical SEO since 2013: crawl problems, indexing, site speed, canonicals, schema — across 300+ Upwork projects with a 100% Job Success Score. If it's broken under the hood, I'll find it and fix it.