Ecommerce & Shopify stores
Product and category pages bring platform-specific SEO problems — faceted URLs, thin product copy, crawl budget. We fix those first, then build the content and authority that make stores rank and sell.
SEO Services
Search rankings are won across technical health, on-page relevance, content depth, and off-page authority — not one trick. Our 8 SEO services cover the full picture, and we only recommend the ones your site actually needs.
What we do
Each service below has its own page with full detail. Start with the audit if you're unsure where your site stands — it tells us which of these you actually need.

The foundation everything else stands on. We make your site fast, crawlable, and easy for search engines to understand — fixing indexation gaps, Core Web Vitals issues, broken redirects, duplicate content, and structured data so your pages can actually compete.
Learn moreEvery page tuned to its target query. We map keywords to pages, rewrite titles and meta descriptions, rebuild heading structure, strengthen internal linking, and align content with search intent — page by page, without guesswork.
Learn moreAuthority built beyond your website. Off-page SEO covers your backlink profile, brand mentions, digital PR, and the trust signals Google weighs heavily. Our dedicated link building team executes the outreach behind it.
Learn moreBuilt for how search works now — entities, topical authority, and content structured for both Google and AI answer engines. We organize your site into topic clusters and optimize for the queries people ask conversational AI tools.
Learn moreThe research layer behind every ranking. We find the keywords your buyers actually search, classify them by intent, map them to the right pages, and hand you a prioritized plan — so content and optimization target demand that converts.
Learn moreKnow exactly where your site stands. Our audits cover technical health, on-page gaps, content quality, and backlink risks — prioritized by impact, so you fix what matters first instead of chasing a 200-item checklist.
Learn moreContent written to rank and earn links — not filler. We plan topics from keyword research, write in-depth guides and articles, and optimize every piece for search intent, so your content becomes a compounding traffic asset.
Learn moreDirect answers from an SEO practitioner active since 2013. Book a 1-on-1 consultation to review your site, diagnose a ranking drop, or pressure-test your strategy before you spend another dollar on it.
Learn moreThat's what the audit is for. Request a free SEO audit and we'll tell you which services fit your site — and which ones you can skip.
See Which Services You NeedWho we serve
Different businesses need different SEO. These are the industries we know best — if yours isn't listed, ask us; the audit will tell us both whether we're a fit.

Product and category pages bring platform-specific SEO problems — faceted URLs, thin product copy, crawl budget. We fix those first, then build the content and authority that make stores rank and sell.
Long sales cycles and comparison-driven buyers. We build topic clusters and comparison content that meet your prospects at every stage of their research, not just the moment they're ready to buy.
New categories with fast-moving search demand. We map emerging queries early and build the topical authority that keeps you ahead of the copycats trying to rank for the same terms.
Courses, institutions, and training providers competing for informational queries. We structure your content around what students and learners actually search for — and make sure your pages answer it better than anyone else's.
Plumbers, clinics, law firms, and other local services live or die by the map pack. We handle your Google Business Profile, citations, and local content — the work that gets the phone ringing.
If your customers search before they buy, we can probably help. The free audit will tell us both whether we're the right team for the job.
Talk to an SEO SpecialistHow we work
No black box. Here's the order we work in — and why each step comes before the next.

Every engagement begins with a real SEO audit — technical crawl, on-page review, content check, and backlink profile analysis. We find the issues that matter most and prioritize them by impact, not by checklist order.
Technical blockers come first: crawl errors, indexation gaps, speed problems, broken redirects, and duplicate content. Rankings can't grow on a broken foundation, so we stabilize the site before scaling anything.
Next we tune your current pages — keyword mapping, titles, meta descriptions, headings, internal links, and content aligned to search intent. Existing pages are usually the fastest source of new traffic.
With the foundation solid, we grow: targeted content built from keyword research, outreach-driven link building, and digital PR that earns the mentions and links Google trusts.
Rankings, traffic, and conversions get tracked and reported plainly. We review what's working, fix what isn't, and adjust the plan — SEO is iterative, and honest reporting keeps it that way.
With an honest look at your site. The audit shows where you stand — then we build the plan around it.
Why Rank Rays
We don't ask you to take our word for it. Here's what you can verify before you spend anything.

300+ completed Upwork projects, a 100% Job Success Score — all public on our Upwork profile. Our reviews are real client feedback, not marketing copy.
Muhammad Shakeel leads a focused team: Muhammad Razaq on link building, Muhammad Umar on research and link building, Faisal Mahmood on outreach, Ahmar Ali on content, and Tahir Ali on research. Specialists, not generalists.
Active on Upwork since the oDesk era — through every major Google update of the last decade. That history means fewer experiments on your site and more pattern recognition.
$20/hour across all services, or monthly plans at $800, $1,500, and $2,500. No hidden fees, no inflated retainers — you always know what the work costs and what you're getting for it.
Pricing
Three ways to work with us — every one of them starts with the free audit, so you only ever pay for work your site actually needs.
Whatever you choose, it starts with the free SEO audit. We look at your site, tell you which services it actually needs — and which it doesn't — then quote against that. You never buy a plan before knowing what it will fix.
Every service bills at a flat $20/hour. This fits one-off work: an audit review, a round of on-page fixes, a keyword research brief, or a consultation session. You pay for the hours the work takes — nothing more.
Silver ($800/month), Gold ($1,500/month), and Diamond ($2,500/month) cover ongoing SEO: a set scope of technical work, content, and outreach each month with regular reporting. Monthly is where compounding results come from.
Choosing well
Eight services is a menu, not a prescription. Here's the decision process we walk clients through — use it to judge any agency's recommendation, including ours.

An audit first, always. Buying link building when your problem is indexation is like buying tires when the engine won't start. The audit tells you which of the 8 services your site actually needs — usually 2 or 3, rarely all 8.
Traffic with no conversions is a different problem than no traffic at all. Rankings stuck on page 2 need authority; pages not indexed need technical work; visitors bouncing need content. Name the bottleneck first, then pick the service that removes it.
Any agency that prescribes all 8 services before looking at your site is selling, not diagnosing. A trustworthy recommendation is specific: these 2 services, for these reasons, in this order. Vague bundles are how budgets evaporate.
A good proposal says what it won't do as clearly as what it will. If content isn't included, you should know whether that's because your content is fine or because it's phase two. Exclusions stated upfront prevent the most common agency-client fights.
Keep exploring
Looking for something more specific? These specialized areas sit alongside our core SEO services.
Our dedicated link building pillar — guest posting, link insertions, editorial links, and digital PR.
Authority links from non-English markets — German, French, Spanish, Swedish, and more.
Platform-specific SEO for Shopify, WordPress, WooCommerce, Magento, Webflow, and more.
Rank in your service area — Google Business Profile, citations, and local content.
Straight answers about our services, pricing, and how engagements work.

Muhammad Shakeel — Founder of Rank Rays. Doing SEO since 2013: 300+ projects on Upwork, 100% Job Success Score, $200k+ earned across 2700+ hours. No account managers, no hand-offs — you work directly with the person running your SEO.