Website authority overview
DR, DA, and Trust Flow explained — plus all packages and the all-in-one bundle in one place.
Learn moreAhrefs Domain Rating
We increase Ahrefs Domain Rating through manual outreach and real placements — DR 30+, 50+, and 70+ packages with fixed pricing, backed by a 3-month replacement guarantee. Start with a free SEO audit and see where your DR stands today.
The metric, plainly explained
Domain Rating is Ahrefs' estimate of your site's link strength — and it's the number most of the SEO world checks first. 3 things to understand before you pay anyone to move it:
Ahrefs Domain Rating grades the strength of your site's backlink profile on a scale from 0 to 100. It looks at how many unique domains link to you and how strong those linking domains are themselves. More quality referring domains, higher DR — that's the whole idea.
The scale gets harder as it climbs. Going from DR 5 to DR 30 takes far fewer earned links than going from DR 60 to DR 70. This is why honest DR work costs what it costs — and why anyone promising DR 70 overnight is selling you a link scheme.
Ahrefs recrawls the web constantly, so your DR moves as your new links get discovered and counted. There is a lag between a link going live and the score reflecting it — which is why we report the links themselves, not just the number.
Why it matters
DR is a third-party estimate, not a Google ranking factor — but it drives real commercial decisions:
If you sell links, sponsorships, or partnerships, buyers look at your DR before they look at anything else. A site at DR 50 commands a different price than the same site at DR 15. Raising your DR is raising your rate card.
Pull up the DR of the sites ranking above you. If they're sitting at 55+ and you're at 12, you're competing with one hand tied. Closing that gap won't guarantee rankings — but it stops the link-profile deficit from being the reason you lose.
Acquirers, advertisers, and affiliates use DR as shorthand for 'is this site's link profile real?' A healthy DR, built from genuine referring domains, answers that question before it's asked.
Fixed, honest pricing
Pick your tier. Every package is built on manual outreach to real sites and covered by the 3-month replacement guarantee — if the delivered DR drops within 3 months, we rebuild it back at no charge.
$300
A solid baseline for new or young sites. Takes a domain from near-zero DR to a credible starting point with real referring domains.
Get the DR 30+ PackageOrder on WhatsApp$500
Competitive mid-range authority. Enough link strength to stand next to established players in most niches.
Get the DR 50+ PackageOrder on WhatsApp$1,000
Serious authority territory. Sites at this level get scrutinized less and trusted more — by buyers, partners, and algorithms alike.
Get the DR 70+ PackageOrder on WhatsAppCustom
Elite-level DR needs a tailored campaign scoped to your site, niche, and starting point. No fixed price — tell us about your site and we'll quote the work honestly.
Request Custom QuoteOrder on WhatsAppNeed DR, DA, and Trust Flow together? The all-in-one authority package raises DR 70+, DA 50+, and TF 30+ for $1,500.
How the work gets done
No shortcuts, no schemes — the same manual outreach operation behind our link building services, focused on the placements that move DR:
We find active, independently-run websites in or near your niche — the kind with genuine readership and editorial standards. Every prospect gets vetted for traffic and legitimacy before a pitch goes out. Anything that looks like a link farm is cut, immediately.
Our outreach specialist writes pitches to real editors by name, with topics tailored to their publication. No mass templates, no automation blasts. Editors can tell the difference, and the links that result survive.
Links go inside article bodies on relevant pages — guest posts, niche edits, resource links — surrounded by topical content. That's the placement type that moves DR, because Ahrefs weighs links from real, relevant referring domains.
No PBNs, no hacked links, no comment spam, no link exchanges at scale. The work is safe and will not harm your website. The same discipline behind our link building services applies to every DR package.
Why Rank Rays
We've raised authority metrics for client sites across niches — and we report every link we build, so you can verify the work yourself:
Founder-led expertise: Muhammad Shakeel has been doing SEO since 2013 (oDesk era), with 2200+ websites worked on, 100% client satisfaction — link building and authority work are the team's core crafts.
A 10+ member specialist team — Muhammad Razaq leads link building, Faisal Mahmood handles outreach, Ahmar Ali writes the content, and Muhammad Umar and Tahir Ali lead research — prospecting and vetting each have a dedicated owner.
3-month replacement guarantee: if the delivered DR drops within 3 months, we rebuild it back at no charge. The risk sits with us, not you.
White-label friendly: agencies resell our DR packages under their own brand with reporting they can show clients. Based in Lahore, Pakistan, serving clients worldwide.
Keep exploring
DR is one scoreboard. These pages cover the other metrics — and the outreach engine behind all of them:
DR, DA, and Trust Flow explained — plus all packages and the all-in-one bundle in one place.
Learn moreDA packages from 20+ to 50+ — the metric buyers and partners still check first.
Learn moreTF/CF 30+ in a single straightforward package — quality and quantity, measured honestly.
Learn moreThe manual outreach engine behind every DR package we sell.
Learn moreHonest answers about Domain Rating, our packages, and the guarantee.
Case studies
A few projects we're allowed to talk about — the problem, what we did, and what changed. Client names stay private; the numbers don't.

UK-based Shopify store selling NFC cards
640 → 8,000 +1,200%Monthly organic visits in 6 months
Great work, amazing customer service. Good SEO strategy, which had a very positive impact on our website traffic, ranking and conversion. We…

Anonymous — Squarespace website
25 → 71 +184%Domain Rating (Ahrefs) in 30 days
Mohammed is excellent at improving organic seo and domain authority.

UK-based Shopify store selling NFC cards
640 → 8,000 +1,200%Monthly organic visits in 6 months
Great work, amazing customer service. Good SEO strategy, which had a very positive impact on our website traffic, ranking and conversion. We…

Anonymous — Squarespace website
25 → 71 +184%Domain Rating (Ahrefs) in 30 days
Mohammed is excellent at improving organic seo and domain authority.

UK-based Shopify store selling NFC cards
640 → 8,000 +1,200%Monthly organic visits in 6 months
Great work, amazing customer service. Good SEO strategy, which had a very positive impact on our website traffic, ranking and conversion. We…

Anonymous — Squarespace website
25 → 71 +184%Domain Rating (Ahrefs) in 30 days
Mohammed is excellent at improving organic seo and domain authority.

UK-based Shopify store selling NFC cards
640 → 8,000 +1,200%Monthly organic visits in 6 months
Great work, amazing customer service. Good SEO strategy, which had a very positive impact on our website traffic, ranking and conversion. We…

Anonymous — Squarespace website
25 → 71 +184%Domain Rating (Ahrefs) in 30 days
Mohammed is excellent at improving organic seo and domain authority.

UK-based Shopify store selling NFC cards
640 → 8,000 +1,200%Monthly organic visits in 6 months
Great work, amazing customer service. Good SEO strategy, which had a very positive impact on our website traffic, ranking and conversion. We…

Anonymous — Squarespace website
25 → 71 +184%Domain Rating (Ahrefs) in 30 days
Mohammed is excellent at improving organic seo and domain authority.

UK-based Shopify store selling NFC cards
640 → 8,000 +1,200%Monthly organic visits in 6 months
Great work, amazing customer service. Good SEO strategy, which had a very positive impact on our website traffic, ranking and conversion. We…

Anonymous — Squarespace website
25 → 71 +184%Domain Rating (Ahrefs) in 30 days
Mohammed is excellent at improving organic seo and domain authority.

Muhammad Shakeel — Founder, Rank Rays. Doing SEO since 2013: 2200+ websites worked on, 100% client satisfaction, 500+ clients served. High-DR links come from manual outreach to genuinely strong sites — and every delivered DR package is backed by our 3-month replacement guarantee: if it drops, we rebuild it free.