Website authority overview
DR, DA, and Trust Flow explained — plus all packages and the all-in-one bundle in one place.
Learn moreMoz Domain Authority
We increase Moz Domain Authority through manual outreach and real placements — DA 20+, 30+, and 50+ packages with fixed pricing, backed by a 3-month replacement guarantee. Start with a free SEO audit and see where your DA stands today.
The metric, plainly explained
Domain Authority is the metric the industry grew up on. 3 things worth knowing before you pay to move it:
Moz Domain Authority scores your domain from 1 to 100, estimating how likely it is to rank based on Moz's link index. It's built on machine learning trained against real search results — the higher the DA, the stronger Moz judges your link profile to be.
DA predates most of its competitors, and that longevity matters: buyers, partners, sponsors, and directory owners still ask 'what's your DA?' as a first filter. Whatever you think of the score, the market treats it as currency.
Like the other authority scales, DA gets exponentially harder to raise as it climbs. DA 20 to 30 is a different job than DA 45 to 50 — each tier needs more earned links from stronger domains. Our pricing reflects that reality honestly.
Why it matters
DA is an estimate, not a ranking factor — but it's the estimate the market asks for:
Selling a site, pitching a sponsor, or negotiating a partnership? DA comes up in the first five minutes. A DA 50 site negotiates from strength; a DA 12 site negotiates from apology. Which side of that table do you want to sit on?
If your competitors carry high DA and you don't, every comparison — by clients, by partners, by link sellers — starts with you behind. You can't afford to lag when the metric is this widely cited.
DA isn't a Google ranking factor, and we'll never pretend it is. But it compresses years of link-building into one number people trust at a glance. For organizational sites where authority metrics decide deals, that shorthand has real commercial value.
Fixed, honest pricing
3 tiers, fixed prices. Every package is built on manual outreach to real sites and covered by the 3-month replacement guarantee — if the delivered DA drops within 3 months, we rebuild it back at no charge.
$200
Lifts a fresh or neglected domain out of single-digit DA into respectable range. A sensible first tier for new sites.
Order the DA 20+ BuildOrder on WhatsApp$350
A credible DA for small businesses and niche sites competing on local or long-tail terms — and the level where buyers start taking you seriously.
Order the DA 30+ BuildOrder on WhatsApp$500
Strong, widely-respected authority that holds up in competitive verticals, partnership talks, and acquisition conversations.
Order the DA 50+ BuildOrder on WhatsAppNeed DR, DA, and Trust Flow together? The all-in-one authority package raises DR 70+, DA 50+, and TF 30+ for $1,500.
How the work gets done
The same manual outreach operation behind our link building services — prospecting, pitching, placement — focused on the links that move DA:
We find active websites in or near your niche with genuine audiences and editorial standards, vetting each for traffic and legitimacy. Link farms and fake blogs get cut before a pitch is ever written.
Personal pitches to real editors, topics tailored to their publications, content their readers actually want. Our outreach specialist does this all day — and the links that result are the kind Moz's index counts with confidence.
Placements go inside article bodies — guest posts, niche edits, resource links — with varied, natural anchor text. Over-optimized anchors are one of the fastest ways to attract the wrong kind of attention, so we keep them honest.
No PBNs, no hacked links, no comment spam, no link schemes. The work is safe and will not harm your website — the same standard behind our link building services, applied to every DA package.
Why Rank Rays
We've raised authority metrics for client sites across niches — and we report every link we build, so you can verify the work yourself:
Founder-led expertise: Muhammad Shakeel has been doing SEO since 2013 (oDesk era), with 2200+ websites worked on, 100% client satisfaction — authority building is one of the team's long-standing crafts.
A 10+ member specialist team — Muhammad Razaq leads link building, Faisal Mahmood handles outreach, Ahmar Ali writes the content, and Muhammad Umar and Tahir Ali lead research — every DA package gets dedicated prospecting and vetting.
3-month replacement guarantee: if the delivered DA drops within 3 months, we rebuild it back at no charge. The risk sits with us, not you.
White-label friendly: agencies resell our DA packages under their own brand with reporting they can show clients. Based in Lahore, Pakistan, serving clients worldwide.
Keep exploring
DA is one scoreboard. These pages cover the other metrics — and the outreach engine behind all of them:
DR, DA, and Trust Flow explained — plus all packages and the all-in-one bundle in one place.
Learn moreDR packages from 30+ to 80+ — the metric link buyers check first.
Learn moreTF/CF 30+ in a single straightforward package — quality and quantity, measured honestly.
Learn moreThe manual outreach engine behind every DA package we sell.
Learn moreHonest answers about Domain Authority, our packages, and the guarantee.
Case studies
A few projects we're allowed to talk about — the problem, what we did, and what changed. Client names stay private; the numbers don't.

UK-based Shopify store selling NFC cards
640 → 8,000 +1,200%Monthly organic visits in 6 months
Great work, amazing customer service. Good SEO strategy, which had a very positive impact on our website traffic, ranking and conversion. We…

Anonymous — Squarespace website
25 → 71 +184%Domain Rating (Ahrefs) in 30 days
Mohammed is excellent at improving organic seo and domain authority.

UK-based Shopify store selling NFC cards
640 → 8,000 +1,200%Monthly organic visits in 6 months
Great work, amazing customer service. Good SEO strategy, which had a very positive impact on our website traffic, ranking and conversion. We…

Anonymous — Squarespace website
25 → 71 +184%Domain Rating (Ahrefs) in 30 days
Mohammed is excellent at improving organic seo and domain authority.

UK-based Shopify store selling NFC cards
640 → 8,000 +1,200%Monthly organic visits in 6 months
Great work, amazing customer service. Good SEO strategy, which had a very positive impact on our website traffic, ranking and conversion. We…

Anonymous — Squarespace website
25 → 71 +184%Domain Rating (Ahrefs) in 30 days
Mohammed is excellent at improving organic seo and domain authority.

UK-based Shopify store selling NFC cards
640 → 8,000 +1,200%Monthly organic visits in 6 months
Great work, amazing customer service. Good SEO strategy, which had a very positive impact on our website traffic, ranking and conversion. We…

Anonymous — Squarespace website
25 → 71 +184%Domain Rating (Ahrefs) in 30 days
Mohammed is excellent at improving organic seo and domain authority.

UK-based Shopify store selling NFC cards
640 → 8,000 +1,200%Monthly organic visits in 6 months
Great work, amazing customer service. Good SEO strategy, which had a very positive impact on our website traffic, ranking and conversion. We…

Anonymous — Squarespace website
25 → 71 +184%Domain Rating (Ahrefs) in 30 days
Mohammed is excellent at improving organic seo and domain authority.

UK-based Shopify store selling NFC cards
640 → 8,000 +1,200%Monthly organic visits in 6 months
Great work, amazing customer service. Good SEO strategy, which had a very positive impact on our website traffic, ranking and conversion. We…

Anonymous — Squarespace website
25 → 71 +184%Domain Rating (Ahrefs) in 30 days
Mohammed is excellent at improving organic seo and domain authority.

Muhammad Shakeel — Founder, Rank Rays. Doing SEO since 2013: 2200+ websites worked on, 500+ clients served, 100% client satisfaction. We grow Moz DA with manually earned links on real websites — and if delivered DA drops within 3 months, we rebuild it free under our replacement guarantee.