Terms of Service

These Terms of Service (“Terms”) form the agreement between you (“Client”) and Rank Rays Ltd (“Rank Rays”, “we”, “us”), a company registered in the United Kingdom, for the services described in your approved scope of work.

You accept these Terms when you approve a scope of work and either pay the first invoice or instruct us to begin work — whichever happens first. If you are agreeing on behalf of a company or organization, you confirm that you have the authority to bind it to these Terms.

Where a separate written agreement or statement of work signed by both sides conflicts with these Terms, the signed document takes priority for that engagement.

“Scope of work” means the written description of services, deliverables, timelines, and pricing agreed with you before work begins — usually following a discovery or strategy meeting. “Deliverables” means the reports, content, links, audits, and other outputs we produce for you under the scope of work. “Monthly plan” means an ongoing service billed per month under an agreed plan (Silver, Gold, Diamond, or a custom arrangement). “Effective date” is the date you accept these Terms as described in Section 1.

Rank Rays provides search engine optimization, link building, outreach, content, and related digital services. The exact scope of every engagement — what we will do, what we will deliver, the timeline, and the price — is agreed with you in writing before any work begins.

Nothing outside the agreed scope of work is included. If you ask for work beyond the agreed scope, we will price it separately and confirm it with you in writing before starting. Estimates of effort or duration given before the scope is agreed are good-faith estimates, not binding commitments — the agreed scope of work is what binds both sides.

To do our work properly, we need your cooperation. You agree to:

1. Provide timely access to the accounts and systems we need — your website CMS, Google Search Console, analytics, and any other tools covered in the scope of work.
2. Give accurate information about your business, website, and goals, and tell us promptly about anything that affects the work (redesigns, migrations, penalties, changes of domain).
3. Review and approve deliverables, content, and outreach lists within a reasonable time. Delays on approvals extend timelines but do not reduce fees.
4. Name a single point of contact who can make decisions on your behalf.

You remain responsible for your own website content, products, trademarks, and business claims. If a delay or problem is caused by missing access, late approvals, or inaccurate information on your side, we are not liable for the resulting delay.

A 40–50% upfront payment is required before work starts on every service. The exact percentage is decided in the discovery or strategy meeting and confirmed in your scope of work.

The remaining balance follows the payment schedule agreed for that project — tied to milestones or dates set out in the scope of work. Monthly plans are billed per the agreed plan, in advance of each billing period.

Prices are as quoted in your scope of work. Any third-party costs (tools, directories, paid placements, advertising spend) are billed separately and only with your prior written approval. Our hourly rate for additional work outside the scope is $20 per hour unless agreed otherwise.

Invoices are due on the dates set in your payment schedule. If a payment is more than 14 days overdue, we may pause work until the balance is cleared — timelines shift by the length of the pause, and we are not responsible for ranking or traffic movement during it.

You are responsible for any reasonable costs we incur collecting overdue amounts. Repeated late payment is grounds for termination under Section 10.

We deliver what the scope of work promises: audits, reports, content, outreach lists, link reports, and similar outputs, in the formats and on the schedule agreed. Each deliverable is considered accepted if you do not raise written objections within 7 days of delivery.

For link building and outreach, our reports show the live URL, anchor text, and surrounding content of each placement we earn. Dropped or removed links are flagged in reporting. Link building is effort-based work: we guarantee the work and the process, not specific placements, rankings, or timelines.

Once you have paid in full for a project, ownership of the deliverables created specifically for you under that scope of work transfers to you. Until full payment is received, all deliverables remain the property of Rank Rays.

We keep ownership of our pre-existing materials: our processes, methods, templates, tools, checklists, and know-how developed independently of your engagement. You receive a perpetual right to use the deliverables for your business, but not to resell our proprietary methods or templates as your own.

We warrant that deliverables we create for you are original work and do not knowingly infringe third-party rights. Content, data, or materials you provide remain yours, and you warrant that you have the right to share them with us.

Both sides agree to keep the other side’s confidential business information private — including strategies, data, logins, pricing, and client lists — and to use it only for the engagement. This duty survives the end of the engagement.

Rank Rays will sign a non-disclosure agreement on request before you share sensitive business data. If you need an NDA, ask before sharing — we are happy to sign first.

Neither side’s duty covers information that is already public, was already known, is received from a third party without restriction, or must be disclosed by law.

Either side may end an engagement with written notice. If a project is cancelled, completed work is billed, and the upfront payment covers work already started. Any balance owed for completed milestones is due within 14 days of the final invoice.

For monthly plans, give written notice before the next billing date to avoid the next charge — the current paid period runs to its end and is not refunded. Work already delivered in a paid period stays delivered; no partial-month refunds.

We may terminate immediately on written notice if you breach these Terms and do not fix the breach within 14 days, or if payment is more than 30 days overdue. Sections 8, 9, 12, 13, and 15 survive termination.

There is no guarantee of top ranking in Google, search engines, or LLMs. They have their own algorithms. What we do is follow the recommended best practices to optimize the website and make sure it meets the standards of search engines for ranking at the top. Ranking is solely the decision of the search engines and LLMs — and no specific timelines are promised either.

No statement on our website, in our proposals, or by our team should be read as a promise of specific rankings, traffic volumes, or revenue. Past results for other clients describe past work only and do not predict your results. We are not responsible for ranking or traffic changes caused by search engine algorithm updates, manual actions, or changes you or third parties make to your website.

Our services are performed with professional skill and reasonable care, and that is the standard we are held to. To the maximum extent permitted by law, our total liability for any claim arising from an engagement is limited to the fees you paid us for that engagement.

We are not liable for indirect or consequential losses — including lost profits, lost revenue, lost rankings, or lost traffic — even if we were told such losses were possible. Nothing in these Terms limits liability that cannot be limited by law, including liability for fraud or death or personal injury caused by negligence.

You agree to indemnify Rank Rays against claims, damages, and reasonable costs arising from content, data, or instructions you provided, or from your breach of these Terms. We agree to indemnify you against claims that deliverables we created for you infringe a third party’s intellectual property rights, provided you notify us promptly and let us control the defense.

Neither side is liable for delays or failures caused by events beyond reasonable control — including natural disasters, wars, government actions, internet or infrastructure outages, and pandemics. Timelines extend by the length of the disruption, and either side may terminate if it lasts more than 60 days.

These Terms are governed by the laws of England and Wales. Any dispute arising from them will be subject to the exclusive jurisdiction of the courts of England and Wales.

We may update these Terms from time to time. Material changes will be noted with a new “Last updated” date at the top of this page. For ongoing engagements, we will notify you of material changes by email; continued work after notice counts as acceptance. Changes do not apply retroactively to completed engagements.

Questions about these Terms? Contact us:

Rank Rays Ltd
Office 1098, 85 Dunstall Hill, Wolverhampton, WV60SR, United Kingdom
Email: info@rankrays.com
Phone: +44 7367 066559